The NBA is always attempting to innovate as a league, and after adding Play-In games during the pandemic, they have added a new wrinkle to the regular season in an effort to create engagement and interest in late November.
It’s Thanksgiving weekend, which is typically owned by the final week of college football (raise your hand if you are eagerly awaiting Ohio State vs. Michigan today), and is midway through the NFL season (keep your hand raised if you’re excited for the Arizona Cardinals tomorrow. There’s not many of us...). It’s a prime opportunity to plant your flag and take some claim to viewership and interest.